Evian collaborates with Pharrell’s Humanrace to launch a tennis collection.
Pharrell Williams Launches Humanrace x Evian Tennis Collection
Pharrell Williams, known for creating with purpose, has collaborated with evian to launch a tennis-inspired collection under his Humanrace brand. This limited-edition drop is designed to celebrate the sport of tennis while infusing the spirit of New York City, where the US Open has been hosted since 1987. The collection includes a quarter zip sweater, shorts, t-shirt, caps, and an expandable carry-all bag, all made from 100% natural fibers and manufactured in the United States.
Pharrell shared his vision for the collaboration, emphasizing the importance of water as the essence of life. He stated, “Every piece in this line reflects my belief that being well is a lifestyle. Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful, and moving.”
evian also expressed their excitement about the partnership, highlighting how it aligns with their “Live Young” ethos. The marketing director for evian in North America, Leeni Hämäläinen, stated, “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Live Young’ ethos. Whether sporting the sleek tenniscore collection around town, celebrating with the local community at the US Open or sipping on our natural spring water from the French Alps, we want to inspire people to embrace joy and wellbeing – both physically and emotionally.”
The evian x Humanrace capsule collection will be available for purchase starting August 24 on Humanrace.com. Don’t miss your chance to grab these limited-edition pieces that embody the spirit of tennis and the energy of New York City.
You must be logged in to post a comment Login