Live Nation Urban, led by president Shawn Gee, recently announced an investment partnership with the Breakr platform. Founded by brothers Anthony and Ameer Brown, Breakr aims to assist recording labels, online content creators, and related creatives in their marketing efforts.
Established in 2020, Breakr positions itself at the intersection of music, creators, and technology, empowering various entities to engage independent online content creators for promoting songs, products, and services. With the support of Live Nation Urban, Breakr introduced its BreakrPay system to streamline the payment process for creatives and reduce payment delays, ensuring fair and timely compensation.
Breakr has collaborated with major players in the music industry like Sony Music, Interscope, and BMG, as well as brands such as Celsius and Samsung. Co-Founder Anthony Brown highlighted Breakr’s commitment to creating opportunities, discovering talent, and empowering creators globally. The partnership with Live Nation Urban signifies a new chapter for Breakr, allowing them to expand their vision and develop innovative solutions for the creator economy.
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