Gabrielle Union Partners with New York & Company for Multi-Year Partnership
Gabrielle Union and New York & Company have joined forces to launch her own namesake collection in August 2017! Union will also be the face of the company’s 7th Avenue Design Studio beginning April 2017.
The sub-brand within New York and Company, 7th Avenue Design Studio includes chic dresses, bold suits, and other fashionable pieces. According to a press release, customers will see Union in various campaigns in stores and online, as well as print advertising, digital marketing, and social media.
The 7th Avenue Design Studio collection was inspired by Being Mary Jane, produced by and starring Gabrielle Union. Her character, Mary Jane Paul, a successful TV news anchor embodies what the brand represents. “”Mary Jane’s style reflects power, leadership, and risk taking,” Gabrielle explains in a statement. “She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company.”
In addition, Union will expand her partnership by launching an exclusive namesake collection that will be designed by the award-winning actress. “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us,” Greg Scott, CEO of NY&C said in a statement. “Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”
Union also shared her excitement for the new collection. “I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!”
Check out some of the line below!
Photo Credit: New York & Company/ Press Release
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