In an effort to encourage the support and visibility of black-owned businesses, Black Lives Matter has launched a Beta version of their black owned business database online.
Black Lives Matter created BackingBlackBusiness.com as a tool to encourage those in the black community to make their dollars and voices heard. “Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” Black Lives Matter co-founder Patrisse Cullors told HuffPost. “In these uncertain times, we need these places more than ever.”
The site was launched in partnership with ad agency J. Walter Thompson New York and currently has information for over 300 black owned businesses across the country. Brent Choi, Chief Creative Officer of J. Walter Thompson New York, told HuffPost that by launching the site, BLM and JWT hope to “reduce the racial disparity that exists in economic well-being through the promotion of black business ownership.”
By the end of 2017, BLM hopes to have a wide variety of businesses, including nonprofits and online stores, included on the site.
Photo Credit: JWT New York/Twitter