Viola Davis has a sweet new gig under her belt as the voice of Delta Airlines. The actresses “steady, sure and aspirational voice” will be the voice of Delta for the next year and her first commercial with the company has already debuted.
“Viola Davis is an incredible talent and a natural fit for Delta and the “4 A.M.” spot that introduces her as the new voice of Delta,” said Tim Mapes, Senior Vice President and Chief Marketing Officer, in a statement. “She is true to herself and, like many of our customers, wakes up every day with the grit, determination and will to go out into the world and conquer it.”
“4 A.M.” was shot in New York, Shanghai, Mexico City and Los Angeles and is meant to embody “the spirit of its customers and their determination to venture out into the world and take ownership of opportunities every day,” according to a press release. In the minute-long spot, early risers from all walks of life are shown getting up and starting their days at the crack of dawn. Delta’s frontline employees are also featured within the ad showing that same relentless spirit and thoughtful reliability in assisting customers in their pursuit.
Take a look at Davis’ first Delta ad below:
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