Beyoncé Enlists Yara Shahidi and More for New Ivy Park Campaign

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Beyonce’s active wear brand is back with a new line for spring/summer 2017. Before the big pregnancy announcement, Bey debuted her star studded campaign with the addition of Black-ish star and activist Yara Shahidi.

“I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage.” Introducing @yarashahidi Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:29am PST

According to Billboard, “Ivy Park’s second campaign features fashion-forward active wear – cutout bodysuits, bold leggings and mesh-lined crop tops, all geared towards a sporty-yet-stylish look for everyday wear. Echoing the brand’s mission of female empowerment.” The campaign, shot by Zoe Ghertner, also features SZA, Selah Marley (Daughter of Lauryn Hill and Granddaughter of Bob Marley) and Queen B’s protégées Chloe x Halle.

Fashionista confirmed twins Chloe and Halle will be featured in the new Ivy Park images that’ll be released March 2017.

See below for more pictures of Ivy Park SS17 Collection.

Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:22am PST

“You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence.” Introducing @selahmarley Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:24am PST

“I see the beginning. I see the end. And I see all the positive things to come. If I distract my mind, my body can work to reach points that appear untouchable.” Introducing @sophie_koella Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:27am PST

“Sport connects both spirit and body. It allows me to feel present and united with who I am.” ~ @yarashahidi Shop #IVYPARK at @topshop @namshi @nordstrom @jdsportsofficial @theofficialselfridges @six02 @carbon38 @theiconicau @revolve @myer @zalando @thezaloralabel @hudsonsbay @gluestore @debijenkorf

A photo posted by IVY PARK (@weareivypark) on Feb 4, 2017 at 9:33am PST

“It’s not just practice that makes perfect, it’s practice. Give it your all, give it 100% live like it’s your last.” ~ @selahmarley Shop #IVYPARK at @namshi @nordstrom @theofficialselfridges @theiconicau @thezaloralabel @topshop @six02 @gluestore @revolve @carbon38 @hudsonsbay @zalando @myer @debijenkorf

A photo posted by IVY PARK (@weareivypark) on Feb 3, 2017 at 9:33am PST

Photo Credit: Ivy Park/Instagram

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