LeBron James’ Media Company Scores $15.8M Warner Bros. Investment
LeBron James’s has secured a $15.8 million investment from Warner Bros. Entertainment and Turner Sports for his new multimedia site, Uninterrupted.
According to Wednesday’s announcement, funds from the Time Warner companies will be used to expand the offerings on the year-old Uninterrupted platform, which specializes in offering athlete point-of-view content, including real-time sports and original digital series.
“The best thing about Uninterrupted is there are so many creative opportunities for athletes to tell their stories,” James said. “I’m excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building Uninterrupted as a place for athletes to go to connect with fans and share their stories in a different way.”
James’ business partner for the venture is Maverick Carter. Uninterrupted was self-financed by the two businessmen when it launched one year ago on Bleacher Report.
James and Carter also have a partnership with Warner Bros. through their SpringHill Entertainment company, which produces Starz’s Survivor’s Remorse, the Disney XD series Becoming and the recent Victor Cruz documentary I Am Giant, which aired on Showtime. Warners has several other projects in development with SpringHill.
Craig Hunegs, president of business and strategy for Warner Bros. Television Group, said, “LeBron and Maverick bring incredible energy, focus and creativity to everything they do and are excellent partners with us in TV, film and digital. Joining forces with LeBron, other world-class athletes and Bleacher Report to aggressively build Uninterrupted was an easy decision that’s great for fans and great for Warner Bros.”
For more on this story, read the exclusive full article at The Hollywood Reporter.
(Photo Credit: Theo Wargo/NBC/Getty Images for ‘The Tonight Show Starring Jimmy Fallon’)
