Rihanna Unveils Sock Collection with Stance
When Rihanna is wearing the latest fashion trend, she’s creating them.
Following the debut of her “Murder Rih Wrote” sock line in July, the singer has now unveiled her first seasonal sock collection with Stance Socks.
The collection dropped on Sept. 9 as well as the campaign that was directed by Rihanna as the brand’s Contributing Creative Director for Fall 2015.
“This collection and campaign give people a peek into all sides of her personality, from the novelty of the toe socks to the hard edge of the punk prints. I think the creative really showcases what fashion is to her. It’s meant to be bold, it’s meant to be fun, and it’s meant to be expressive,” said Candy Harris, SVP of the Women’s Division at Stance.
The new collection features the newspaper-style design that was initially teased when the partnership was announced, as well as other prints.
“When you’re the music industry’s reigning Original Bad Gal, everybody wants a piece,” the product’s copy reads. Adding that these collaborative socks come “from the mind of a muse who knows what it means to call the shots.”
Check out the full collection at Stance.com and watch the behind-the-scenes footage below!
(Photo Credit: Instagram)
