Rihanna Stars in Her First Puma Ad
Rihanna was named Creative Director of Puma back in December, and now she is making her debut in her first ad for the athletic brand.
Puma released the ad on Instagram Wednesday featuring the “Rude Boy” singer striking a pose in leggings, a hooded crop top, a visor and the Pulse XT sneakers.
“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT. Introducing the Pulse XT, worn by @badgalriri. #ForeverFaster,” Puma captioned the black-and-white photo.
“Signing Rihanna is a fantastic step for Puma,” Puma’s chief executive officer Bjørn Gulden said at the time of the announcement that Rihanna would be the new Creative Director. “Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.”
Rihanna expressed her excitement about joining the brand’s teaming and bringing her own flare to the fashion line.
“I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma Puma — give it a youthfulness, make it hip, basically [make it] Rihanna,” the 27-year-old singer said. “We can experiment and take risks, that’s what I’m most excited about — the creative freedom.”
(Photo Credit: Instagram)
