Beyoncé to Launch Activewear Line with Topshop
On Monday (Oct.27), Beyoncé announced that she will be teaming up with British retailer Topshop to launch Parkwood TopShop Athletic Ltd., which will produce a line of “athletic street wear.”
According to the press release, “The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance.”
The 33-year-old singer has created a 50-50 partnership with the British retailer for the active wear line, that has yet to be officially named.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement today. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
Sir Philip Green, the CEO of Arcadia Group, parent of TopShop expressed his excitement about working with the singer and entrepreneur.
“We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers’ heartland,” Green said. “Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way.”
The clothing line is expected to available next Fall in Topshop stores and on Topshop.com.
(Photo Credit: Jason Merritt/Getty Images for MTV)
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