Published On: Fri, Sep 9th, 2011

Steve Stoute Releases New Book -’The Tanning of America’

Steve Stoute went from managing artists like Kid ‘n Play and Nas to serving as president of Urban Music and Interscope/Geffen to founding his own advertising firm, Translation. In that time, Stoute also became managing director and CEO of Carol’s Daughter and expanded the beloved Brooklyn brand to a national cosmetics powerhouse backed by Will and Jada Pinkettt Smith and Jay-Z. Indicative of his business acumen, Stoute partnered with the Jigga Man on Translation and helped bring to life memorable campaigns like Samsung’s Limited Edition B-Phone with Beyoncé, McDonald’s “I’m Loving It” featuring Justin Timberlake and MAC Cosmetics’ partnership with Lady Gaga.

Combining his expertise in the music business with a keen eye for spotting trends, Stoute made quite an impression on the advertising world and in 2009 the American Advertising Federation inducted Stoute to the Advertising Hall of Achievement, the industry’s premiere award for professionals age 40 and under. Now, Stoute adds author to his list of accomplishments with the release of his new book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. We sat down with the mogul to hear what this new venture is all about.

FULL ARTICLE HERE
Pictured: Record Executive Steve Stoute attends the 2nd annual Steve Harvey Foundation Gala at Cipriani, Wall Street on April 4, 2011 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Steve Harvey Foundation)

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