MWW Group, one of the nation’s top-ten public relations firms, announced today it has been selected to lead Morehouse College’s effort to advance its 10,000-piece collection of Martin Luther King Jr.’s personal papers.

The collection, which was obtained by Morehouse in June 2006, includes King’s handwritten notes, personal papers and books, and unpublished sermons. King was a 1948 graduate of Morehouse College.

 “Morehouse and its extended community are pleased to have MWW as part of the professional team of advisors for the Collection and its long-term research and educational mission,” said Morehouse President, Dr. Robert M. Franklin. “The vast assortment of Dr. King’s papers, sermons, and handwritten notes are of great historical import, and we are confident that MWW will help us ensure that they will also serve as a tremendous didactic tool for generations to come.”

MWW Group will work with Morehouse leadership to make the collection available to students, scholars, and researchers. This pro bono effort will begin immediately and will include Collection branding, strategic communications and media relations.

“This is a real honor and privilege for us,” explained MWW Group President & CEO Michael W. Kempner. ”The King Collection is unique in its historical significance as well as its potential to impact future generations. Needless to say, we are eager to get started.”

Pictured: October 1961: American civil rights campaigner Martin Luther King (1929 – 1968) arriving at London Airport. He is in England to be the chief speaker at a public meeting about colour prejudice and to appear on the BBC television programme ‘Face To Face’. (Photo by J. Wilds/Keystone/Getty Images).