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Venus Williams Helps To Launch The “Save The World From Cavities” Campaign

By on October 1, 2004

Colgate-Palmolive announced today that it has partnered with the American Dental Association (ADA) to launch the “Save The World From Cavities” campaign program to prevent cavities and help teach children how to take charge of their oral health.

The multimedia consumer campaign is designed to raise awareness of the importance of cavity prevention and encourage dental visits by children. In a company press release, Dr. Marsha E. Butler, vice president of Global Professional Relations and Marketing, Colgate-Palmolive Co., stated that “Tooth decay is now the single most common chronic childhood disease among 5- to 17-year-olds — more common than asthma or hay fever”. Colgate-Palmolive and The American Dental Association hopes that these types of programs will help reach out to children in a manner that engages them and encourages long-term participation for good oral hygiene. The initiative is also seeking participation from dentists nationwide. The Colgate staff is scheduled to present a $100,000 donation to the ADA Foundation while area dentists provide education and oral health screenings for a group of children from underserved areas on October 1st, 2004.

Tennis star Venus Williams was amongst the particpants who wanted to get the word out about oral health care. She spoke to a group of Orange County Head Start children along with Colgate mascot, Dr. Rabbit, for the launch of this campaign.

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