Queen Latifah launches new fragrance, Alicia Keys does jewelry

Being a multi-talented celeb means big business. A clothing line, a new fragrance, a jewelry and so on. And the list of celebs launching new lines keeps growing and growing.

Queen Latifah was in Houston last week at the new Macy’s at Almeda Mall to make her first national appearance to promote her new fragrance, Queen. (Like it would be called anything else.) About 100 plus fans waited patiently in line to meet the Queen.

The fragrance actually is light, slightly sweet and wearable. Queen Latifah said she smelled about 50 different fragrances, many of them “a little too mature or a little too sweet” before picking the winner.

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Pictured: Singer Queen Latifah arrives for the BET Honors on January 17, 2009 in Washington, DC. The BET Honors cultural achievements by African Americans. (Photo by Brendan Hoffman/Getty Images).