H&M Issues An Apology and Removes Senseless Ad featuring a Controversial Hoodie

H&M has found themselves in the middle of a controversy following a racially insensitive ad showing a Black child wearing a hoodie with the slogan “Coolest Monkey in the Jungle.”

Over the weekend, the Stockholm-based retailer released an ad to their U.K. site with the young Black model wearing the hoodie. However, to make matters worse, the advertisement also featured a White child in a similar hoodie with the text “Mangrove Jungle Survival Expert” and another child wearing an animal-print hoodie. Not long after the ad surfaced online, it received backlash from multiple news sites and social media.


Along with the entire internet, many celebrities and activists also shared their thoughts about the ridiculous ad. The Weeknd, who recently worked with the international retailer, severed ties with the company following the controversy. The “Starboy” singer tweeted on Monday (January 8), “Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with H&M anymore.” According to Rolling Stone, a source close to the R&B crooner confirmed that he is no longer working with the company.

Following the slew of backlash, the retailer issued an apology for the tone-deaf ad. “We sincerely apologize for offending people with this image of a printed hooded top,” H&M said to USA Today.  “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

Photo Credit: iStock