DJ Khaled Becomes Weight Watchers Newest Social Media Ambassador

Major Key Alert: DJ Khaled joins the Weight Watchers family as a member and social media ambassador.

The mega producer made the official announcement on New Year’s Day proving that his New Year’s resolution is in full swing. DJ Khaled kicked off the campaign by posting a slew of videos on Instagram documenting him keeping track of his points as he eats various meals. Although most of his meals are healthy, Khaled satisfies his sweet tooth by eating cookies – proving that he can eat what he desires without going over his point limit. The “Wild Thoughts” producer said his son, Asahd Khaled, is the reason why he decided to change his eating habits and life.

“Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,” Khaled said in a statement. “To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I’m grateful for what’s to come and to share my journey with you all.”

To achieve his goal, DJ Khaled is working with a Weight Watchers coach and using the Weight Watchers mobile app to follow Weight Watchers Freestyle. The program launched back in December with a campaign featuring Oprah Winfrey.

“DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle,” Mindy Grossman, President and Chief Executive Officer, Weight Watchers International, Inc. said. “Being healthier is not just about weight anymore. It’s about overall health and wellness—being your best self. By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.”


Photo Credit: PR Photos