Actress Danielle Brooks Redefines What’s Sexy in Lane Bryant’s New #ImNoAngel Campaign

Lane Bryant has been seeking to empower women to embrace the bodies their mamas gave ‘em since the initial unveiling of their #ImNoAngel campaign back in April 2015. Per a press release, the message of Lane Bryant has always been to empower “women to own their inherent sexiness, and set the world on notice that the traditional notions of what is considered beautiful in the media is outdated.”

This time around, the longtime women’s special size apparel retailer packed an even bigger punch by featuring award-winning Orange is the New Black actress Danielle Brooks in the ad. The actress held her own amongst supermodels Ashley Graham, Denise Bidot, and Candice Huffine. The body posi ad features every woman donning different items from the retailer’s Cacique intimates line.

Another key component of the new commercial’s debut was the fact that it aired during last night’s 69th Annual Primetime Emmy Awards.

“The truth is, the spirit of #ImNoAngel has been ingrained in all of our major brand initiatives since the campaign’s initial debut in 2015. Empowering women will never go out of style,” Lane Bryant CMO Brian Beitler said. “Airing our newest #ImNoAngel ad during the Emmy awards was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead!”

This campaign is the second one for Brooks, who has starred in a previous ad for a different line sold at Lane Bryant, and its drop acted as a birthday gift for the actress, who is newly 28.

I’m not the only one who receives gifts on my bday. Keep your eye out for something special during the Emmys.

A post shared by Danielle Brooks (@daniebb3) on


Just last week, it was announced that Brooks is in the process of designing a new collection for the plus-size clothing brand Universal Standard. “I’m designing @universalstandard’s new Tria Collection!” Brooks captioned the photo. “Beyond excited about this collaboration with this amazing brand! You’ll soon be able to shop this look and a few others. Can’t wait to show you more. For now, stay tuned!”

Watch Brooks in the full Lane Bryant commercial below.


Photo Credit: Lane Bryant 

Sheriden Chanel is a twenty-something writer, Beyoncé enthusiast, and lover of all things visual art. Keep up with her and her musings on social via @indiebyline.