Top Apple Marketing Exec Bozoma Saint John Is Leaving Apple for Uber

On Tuesday (June 6), Uber announced to the public that Bozoma Saint John was the newest member to their team. Saint John would be joining the company as their new Chief Brand Officer. Saint John has been quite a force over the years and joins Uber from Apple and her former title of global head of consumer marketing for Apple Music and iTunes. Per Variety, in a statement from Uber, Saint John will be “charged with helping build a deeper, more meaningful connection between Uber and its customers.”

Saint John has had an impressive work history and has been heralded as a noteworthy figure in the music industry. She was formerly the head of Music and Entertainment Marketing for Pepsi. While at Pepsi, Saint John began a professional relationship with the formidable Beyoncé, which helped her secure the global icon for the headliner of the 2013 Super Bowl halftime show.

A year later, Saint John then joined Beats by Dre. When Beats by Dre was purchased by Apple, Saint John upgraded her life and role to a global stage. Does anyone remember her sashaying onstage at the WWDC to “Rapper’s Delight?” when she introduced Apple Music’s latest user interface?

Yes, she’s dope.

Her newest role with Uber comes at a time where the company is facing a lot of racial and sexual harassment issues. So her hiring is a definite statement from Uber that they take allegations of sexual harassment claims from female employees seriously. It also illustrates that they really want to connect with the much felt gap in racial diversity amongst their community.

Uber is in the middle of a lawsuit over the suicide of one of their only black engineers and has dealt with racial issues overall. The #deleteUber campaign is very much still a thing, which meant the company had to move quickly and strategically as their competitor Lyft and a new upstart, Moovn, starts to rise in the ranks.

Saint John will be a good look for the company that is surely looking for ways to revitalize their brand, particularly on the marketing side of things. As Saint John has been able to do wonders in terms of marketing for the different companies she’s aligned herself with throughout the years, having her on their side will make for a unparalleled asset. How’s that for Black Girl Magic?

Photo Credit: PR Photo

Sheriden Chanel is a twenty-something writer, Beyoncé enthusiast, and lover of all things visual art. Keep up with her and her musings on social via @indiebyline.