In celebration of its 60th anniversary, Dove will be joining forces with Shonda Rhimes, producer behind Scandal and How to Get Away with Murder, to create Real Beauty Productions, which is aimed to showcase how women define “Real Beauty”.
According to The Hollywood Reporter, the new campaign will give women and girls from all over the opportunity to share personal stories that will broaden the definition of beauty. The selected participants will work directly with Rhimes to turn their story into film. Women are encouraged to share their #RealBeauty story on DoveRealBeauty.com.
“True to our Real Beauty Pledge, Dove remains committed to only feature real women, to never digitally alter their appearance, and to help the next generation develop a positive relationship with beauty. And, we are taking our leadership to the next level,” Nick Soukas, Vice President of Marketing for Dove said in a statement. “We are thrilled to partner with Shonda and real women everywhere. By putting the power directly into the hands of real women and girls, they can truly represent who they are, as beautiful, confident and diverse individuals.”
According to a statement made by Dove, 69% of women agree that they don’t see themselves reflected in advertisements, movies, and television. Being a pioneer in celebrating diversity among women on screen, Shonda Rhimes will put the power into the hands of real women and girls to ensure that all will be properly represented. “I have always told stories to show us who we really are – our real human truths,” Rhimes said. “The way women are depicted on our screens – big and small – must be challenged. I am personally eager to see the real and unexpected stories women will share with us.”
As stated in a press release, Real Beauty Productions has made it their goal to employ an all-female crew to ensure a women’s perspective shapes the film – in front of and behind the camera.
Watch Rhimes share her excitement for Real Beauty Productions below!
Photo Credit: Dove/Press Release