Sprint Now Owns 33 Percent of Tidal in New Partnership Move

Sprint Tidal partnershipJay Z continues to demonstrate his business savviness throughout his career- the rapper and mogul’s latest move means big changes for his music streaming service, Tidal.

The acquisition and new partnership between Sprint and Tidal means that now, Sprint customers will have exclusive access to content from Tidal artists. It also means that Sprint owns 33 percent of the company, however Jay Z and the artist-owners will continue to run the artist centric service. Sprint’s chief executive officer, Marcelo Claure, will also join Tidal’s Board of Directors.

“Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,” said Jay in a statement. “Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”

“Jay saw not only a business need, but a cultural one, and put his heart and grit into building TIDAL into a world-class music streaming platform that is unrivaled in quality and content,” said Claure. “The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.”

The innovative Tidal platform, combined with Sprint’s award-winning reliable network and best value for unlimited data, talk and text, will deliver a first-of-its-kind experience for music fans.

Photo Credit: Tidal/Twitter