2 Chainz Spotlights Homeless Veterans Through New CEO Millionaires Campaign

2-chainz-ceo-millionaires-veterans Rapper 2 Chainz is shining a spotlight on homeless veterans by donating proceeds from his CEO Millionaires clothing line to them, as well as featuring a few of them in his latest ad.

The “Hairweave Killer” posted an ad for his clothing line to his Instagram page on Veteran’s Day, revealing that the new line, and proceeds from it, will be dedicated and donated to the homeless veterans of America. “We gotta use these platforms for good,” he captioned his post. “Money isn’t everything but I can take my opportunities and turn it into opportunities to change lives. When you support this new @ceomillionaires collection you’re gonna be helping bring awareness to a problem we have in America.”

The photoshoot for the new line, CEO Veterans, took place on Skid Row and highlighted some of the homeless veterans that live there:

Skid Row Shoot

A photo posted by CEO MILLIONAIRES® (@ceomillionaires) on

The CEO Veteran line- which includes a tee, jacket, backpack and hoodie (currently sold out)-is currently available for purchase online.

Photo Credit: 2 Chainz/ Instagram