Shaquille O’Neal Purchases Historic Atlanta Krispy Kreme Shop

shaq-krispy-kremeIt’s already well-known that Shaq has conquered the basketball courts, but now the athlete is preparing to conquer a new territory- doughnut shops.

The 44-year-old former basketballer recently purchased a historic Krispy Kreme in Atlanta, solidifying his love of the brand and expanding his business ventures. He’s also the brand’s new spokesperson. “Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts, in a statement. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”

To celebrate O’Neal joining the Krispy Kreme Doughnuts family, the brand today announced a “Shaq-or-Treat” social media promotion for Halloween – one of O’Neal’s favorite days. Krispy Kreme fans who tag their Halloween social media posts with #ShaqOrTreat between Oct. 28 and 31 will be eligible to win Shaq-autographed prizes or Krispy Kreme surprises.

Photo Credit: Shaq/Instagram