Kendrick Lamar Releases Powerful New Reebok Commercial

MANCHESTER, TN - JUNE 12: Kendrick Lamar performs on stage during the 2015 Bonnaroo Music & Arts Festival - Day 2 on June 12, 2015 in Manchester, Tennessee. (Photo by Jason Merritt/Getty Images)

Reebok’s new Classic Leather campaign commercial showcases Kendrick Lamar’s lyrical talent as much as it does the shoe.

“From the very heart of me, belief becomes action/ And no distractions will take my eyes off the prize,” he says in the clip, which, according to a press release, was shot in a California mansion. “Greatness is my goal but there’s failure on the way/ Full of insecurity, self-hate, and doubt/ But what I can’t control can’t confine me/ And what I can’t do can’t stop me/ This is how I express myself/ Not how I follow others’ expectations/ But how I stay true.”

The West Coast rapper joined forces with Reebok last year when he was tapped as their brand ambassador and even released his own Ventilator sneaks, which featured the words “Blue” and “Red” to promote unity. Now he’s back to make old school cool, promoting the brand’s classic shoe and staying true to himself.

You can view the video below.

(Photo by Jason Merritt/Getty Images)