Beyonce Launches Activewear Line Ivy Park and Breaks the Internet

Beyonce Ivy Park

Beyonce- queen of surprises, breaking the internet and all things fierce- surprised fans by revealing her new line of activewear, Ivy Park.

The mogul announced the release of her new line of athleisure wear Thursday via Instagram, simply sharing a photo of herself in the brand with the caption, “@weareivypark”.


A photo posted by Beyoncé (@beyonce) on

That was all she needed to do. At the time that this article was written, the Ivy Park Instagram page has over 79 thousand followers. Fans can look forward to a wide range of pieces ranging like “cobalt blue logo-emblazoned sports bras and matching leggings with a “flip-to-low-rise” waistband, honeycombed reflective print jackets that make a chic nod to Queen B’s dutiful beehive, sleek and polished bodysuits with mesh trim, and cheeky over-the-thigh varsity socks,” according to Vogue.

The singer’s announcement coincided with the release of her Elle covers, where the diva also be seen donning Ivy Park. In the accompanying cover interview, Bey talks to the magazine about the new line, feminism and more.

The 200-piece collection, with a modest price range of $30-$200, will be available in TopShop, Nordstrom and Hudson’s Bay starting April 14. You can keep up with what’s new with the brand on its official website,

Photo Credit: Instagram