BET Officially Acquires Soul Train Brand

Soul Train BET

BET has taken the next step in building onto the Soul Train Awards’ success, by acquiring the Soul Train brand from InterMedia Partners and The Yucaipa Companies.

The network announced the acquisition this week, citing that by owning Soul Train’s intellectual property, they’d be able to “to further build on the success of the Soul Train Awards, which BET re-launched in 2009,” as well as and strengthen the network’s commitment to original content. In addition to the deal bringing together two huge brands within the black community, it also “represents an investment in an iconic franchise that uniquely lends itself to providing fans with a wide range of experiences across multiple platforms, beyond the television programs that audiences have enjoyed for decades.”

“BET Networks is honored to have acquired a brand with such a rich history and unique content that is forever relevant to all segments of our audience,” commented Richard Gay, Executive Vice President, Strategy and Operations at BET Networks, in a statement. “With a Broadway play and a concert tour as examples of opportunities in the works, we look forward to finding engaging and smart ways to grow the brand while preserving its heritage and legacy in music, dance and fashion.”

The assets that BET now owns include over 1,100 television episodes and 40 television specials, making it one of the largest libraries of African American, music-oriented content in the world.

Soul Train originally ran from 1971 to 2006.

Photo Credit: BET