‘The Life Of Pablo’ Doubles Tidal Subscriptions

NEW YORK, NY - FEBRUARY 11: Kanye West performs during Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)

Just when we though TIDAL stood no chance in the battle of music streaming services, Kanye came through and saved the day. Thanks Yeezy.

According to TMZ, Kanye West’s latest album, The Life Of Pablo, has been streamed more than 100 million times since the album was released a little less than two weeks ago. Not only is this a record for the streaming service, but it’s also more than doubled the amount of TIDAL subscribers—from 1 million to 2.5 million. The report also claims that the boost in subscribers can result in  at least $15 million in additional revenue.

The music streaming service, owned by Jay Z, has experienced a bit of turbulence while trying to get off the ground floor. With rival streaming services such as Spotify and Apple Music, it seemed as if TIDAL was going to get washed away by the competition. However, Jay Z’s friendship with Kanye West seems to have saved TIDAL from oblivion.

While streaming numbers prove the album’s success, TIDAL is not currently reporting those streams to Nielsen Music which means we won’t be seeing TLOB on the Billboard charts anytime soon.

Shortly after the album dropped, Kanye said that he will never sell the problem and that the album and all music released on Good Fridays will also be released exclusively on TIDAL. “My album will never never never be on Apple,” he tweeted. “And it will never be for sale… You can only get it on TIDAL. Also all Good Fridays songs will be on TIDAL. Me and Kendrick got 40 songs and me and Young Thug got 40 songs. 40/40 club!!!”

(Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)