Kim Kardashian, Kanye West Star in Balmain Campaign

Kimye Balmain Campaign 1

Kim Kardashian and Kanye West have landed their very first joint designer campaign for the Spring/Summer 2015 Balmain menswear collection.

The fashion house debuted the first photo from the couple’s shoot early Monday morning (Dec. 22) via Instagram.

In the campaign entitled “Army of Lovers” and shot by world renowned photographer Mario Sorrenti, Kim is photographed with her hair swept back,  dark smokey eyes and  long lashes, while wearing four different Balmain designs. Meanwhile, Kanye gives his best scowl while wearing looks that were mostly black, of course.

“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends,” Balmain creative director Olivier Rousteing said in a statement. “It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”

Both Kim and Kanye are good friends with the label’s creative director, Oliver Rousteing, and have been seen wearing his designs on numerous occasions. Even little North West has some  custom made designer threads from Rousteing.

The Wests are, indeed, a fashion family favorite for the creative director!

Check out the photos below!

Kimye Balmain Campaign 2

Kimye Balmain Campaign 4

Kimye Balmain Campaign 3

(Photo Credit: Mario Sorrenti/Balmain Paris)