Rita Ora Launches New DKNY Fragrance

8-22-2014 11-49-53 AM

New York’s Madison Square Park was the place to be as pop star Rita Ora launched DKNY’s new fragrance, MYNY Eau de Parfum , with a guest appearance by Sports Illustrated model Chrissy Teigen. With DJ Hannah Bronfman’s tunes serving as the soundtrack playing in the background, Ora greeted fans while strategically placed spritzers misted guests with the MYNY fragrance.

The scent was inspired by the urban spirit of New York City with bold notes of raspberries, galbanum and accents of pink pepper and roots of orris with Egyptian jasmine. It also embodies a rich, woody hint of patchouili blended with vanilla absolute, creamy musks and ambergris, according to TR Business.

In order to implement the scent’s inclusive “Be a Part Of It” tagline, customers and passersby were encouraged to create digital collages of their personal experiences in New York via social media accounts with the hashtag #MYNY.

Award-winning chef and ‘Cronut’ creator, Dominique Ansel, also joined in on the festivities by handing fans one-of-a-kind, heart-shaped pretzels inspired by the ‘MYNY Heart.’

(Photo by Jamie McCarthy/Getty Images for DKNY)