Beyoncé Unleashes Steamy Campaign For New Wild Orchid Fragrance

6-23-2014 3-05-17 PM

Although Beyoncé has kept a low profile since the elevator incident with sister Solange Knowles and Jay Z, the diva is making her way back into the limelight with the sweet scent of… Wild Orchids?

Beyoncé posed for a steamy campaign to promote her new fragrance, Beyoncé Heat Wild Orchid, which will be available in stores for $24.99 in August. The image featured the hot mama in an embellished black dress, prim chignon, and cascades of fuchsia chiffon. Described as an “enticing, mouth-watering fragrance that emits a fierce, feminine energy,” the fragrance combines the scents of pomegranate, coconut water and boysenberry in collaboration with Firmenich Perfumer Honorine Blanc.

Her first fragrance from the Heat collection dates back to 2010, where Heat Rush, Midnight Heat, and a limited edition version for the Mrs. Carter Show tour have since been released. So what makes Wild Orchid any different? It’s more maternal, natural, and refreshing with a fresh scent of maturity.

Are you a Heat fragrance fan? Will you purchase Wild Orchid? Tell us in the comments below.

(Photo Credit: Beyonce Parfums)

6-23-2014 3-05-35 PM