New “March Madness” Campaign Promotes ObamaCare


President Barack Obama’s administration is using a new March Madness-themed campaign with appearances by athletes, coaches and sports celebrities to help boost Obamacare enrollment amongst young Americans ahead of a March 31 deadline.

Last week the White House announced that more than 4.2 million people have enrolled in ObamaCare as of March 1. Of that number,  enrollments by 18- to 34-year-olds made up only 25 percent, the department added.

The official said the effort is part of an ongoing attempt to “reach young consumers where they are.”

Imitating the Sweet 16 bracket,  the administration has released its “16 Sweetest Reasons to Get Covered” bracket, which will be updated daily based on votes from online users. The reasons are paired off in a tournament bracket, with users invited to vote on their favorites.

Last year, the Obama March Madness bracket was the most popular blog on the White House website.

Ads featuring NBA greats LeBron James, Magic Johnson and Alonzo Mourning will also air during March Madness games on ESPN, ABC, TNT and NBAtv as part of the campaign.

“You never know when you might take a hit,” James says in his spot promoting reasons to “get covered.”

Watch LeBron James’ healthcare ad below.