Kanye West’s creative design company DONDA and Jay Z’s Roc Nation announced a partnership yesterday that will create DONDA Music. I think Jay and Yeezy are somehow trying to take over the word. Here’s how The Huffington Post is reporting it…
Old pals Jay Z and Kanye West are going into business again together.
According to a press release sent out by West’s camp and Jay’s label, the deal will also cover the “Yeezus” rapper’s “worldwide touring ventures.” West’s creative agency, DONDA, is named after the artist’s late mother and provides design services for affiliated acts (including, but not limited to: apparel, album covers, stage design and film projects).
Since West provided beats for some of Jay Z’s most iconic early hits (“Takeover,” “H to the Izzo,” etc. ), the pair have enjoyed a fruitful friendship. Jay, who’s older, is the more conservative, business-minded of the two, with West often pushing the envelope when it comes to both music and design. The duo released an album, “Watch the Throne,” together in 2011 and toured in support of the LP.
Jay Z’s Roc Nation agency will manage DONDA Music, which works with Lil Wayne, 2 Chainz, Big Sean, Pusha T, among others. The full press-release is available below.
For the official press release CLICK HERE.