The Parisian fashion brand has unveiled its Spring-Summer 2014 advertising campaign, which features the Barbadian Rihanna as the face of the brand.
Early this morning Rihanna excitedly shared the news with her 33 million plus twitter followers:
Olivier Rousteing, is the Creative Director of Balmain and was very excited about the collaboration:
“Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.”
Rihanna is one of several musical icons to land big modeling gigs for Spring-Summer 2014. Lady Gaga is the new face for Versace, and Erykah Badu is the new face of Givenchy.