Beastie Boys Sue Toy Company Ad For Using “Girls”

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The Beastie Boys have named a US toymaker in a dispute claiming copyright infringement for the use of the act’s 1986 “Girls” in a commercial advertisement.

Since the launch last week, nearly 8.6 million people have watched GoldieBlox’s Princess Machine video that promotes construction toys for young women.

While the surviving Beastie Boys say they are all for female empowerment and applaud the company’s mission, they made it clear they are not in agreement with the use of their music for advertisements.

An open letter released by the band on Monday stated:

“We strongly support empowering young girls, breaking down gender stereotypes  and igniting a passion for technology and engineering. As creative as it is, make no mistake, your video is an advertisement that is  designed to sell a product, and long ago, we made a conscious decision not  to permit our music and/or name to be used in product ads.”

The open letter was attributed to the surviving band members Mike D and Ad-Rock. The third member, MCA, died last year. The deceased member prohibited the use of the group’s music in advertisement in his will.  “Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes,” wrote the late member.

In response to the statement and accusation of copyright infringement, GoldieBlox filed a preemptive lawsuit arguing “fair use” of the song due to their adaptation of the song as a parody.

Last year Beastie Boys sued energy drink company Monster for using music in a promotional video.

Watch the GoldieBlox commercial below.