New Video: Rihanna “What Now”


After teasing fans with photos and previews of the video “What Now” for more than a week, Rihanna finally released the much anticipated video today (Nov. 15) on VEVO.

The video features the pop superstar rocking a mullet  and Goth-inspired ensemble. It is a very simple video, but still visually captivating as the distraught singer croons about the uncertainties of life.

“What Now” is the sixth single from the Unapologetic album. The video directed by Darren Craig, Jeff Nicholas and Jonathan Craven of The Uprising Creavtive was filmed in Thailand.

Take a look at the video below.