The Weeknd Partners with ONE Condoms For “Kiss Land” Tour

2012 Coachella Valley Music & Arts - Day 3

(Via PR Newswire)

Since his debut in 2011, R&B artist The Weeknd has emerged as one of the hottest new artists on the music scene. This fall, when loyal fans pack concert venues on his 34-date tour, they’ll be treated to more than The Weeknd’s emotionally powerful lyrics and sounds, thanks to an innovative new partnership with ONE Condoms.

ONE, the leading specialty brand of premium condoms in North America, today announced customized condoms featuring tour logos and artwork from The Weeknd’s latest album, “Kiss Land.” The condoms will be distributed as giveaways at various venues on the tour.

“With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers,” said Davin Wedel, founder and CEO of ONE. “His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products.”

ONE has made support for visual and performing artists a centerpiece of its brand. The company has a long history of partnering with musicians through its Listen to ONE campaign, working with artists to promote safer sex and distribute free condoms at performances. ONE is also active in Lifebeat, a leading music industry HIV/AIDS awareness organization.

The Weeknd is the biggest musical artist to be featured with customized artwork on ONE products, and his tour is the largest to offer ONE condoms to attendees. The concept is familiar territory to ONE, and Wedel is eager to partner with more artists to promote new music and build awareness about safer sex through the music industry.

The “Kiss Land” tour kicked off earlier this month and will cross the United States and Canada before wrapping up in England in November.

PHOTO: The Weeknd (aka Abel Tesfaye) performs during Day 3 of the 2012 Coachella Valley Music & Arts Festival held at the Empire Polo Club on April 15, 2012 in Indio, California. (Photo by Frazer Harrison/Getty Images for Coachella) The Canadian R&B artist, whose real name is Abel Tesfaye, had his Kiss Land album debut at #2 on the Billboard 200, and was recently nominated as “MTV’s Artist to Watch” at the 2013 Video Music Awards.