Soldier’s Childhood Tragedy Leads to Own Beauty Business


U.S. Army veteran Nicole Baldwin, 28, was 4 years old when she was severely burned. She was trying to surprise her grandmother Mary by making her a cup of tea when hot water poured onto her face, neck and chest leaving her with burns.

“It was embarrassing as a kid because kids are brutally honest and they’ll ask me, or what happened to you?” she says. According to the Center for Disease Control and Prevention, every day, 435 children ages 0 to 19 are treated in emergency rooms for burn-related injuries.

This tragic incident would later become Baldwin’s motivation to launch her own skincare company.

While receiving treatment at the hospital, her nurse grandmother used home remedies to help Baldwin’s scars to heal. “She would come home from work and she would massage this formula on my skin and it virtually helped heal all the scaring,” she says.

During her deployment in Afghanistan, Baldwin thought about her grandmother’s homemade herbal remedies and she started thinking about creating her own. “It was in Afghanistan, that my skin began to shift due to the heat, dust, dirt, stress, all of those factors played on the health of my skin,” she says. In 2010, Baldwin decided to follow her grandmother’s footsteps and her dream, and launched BIOA Beauty Skincare – Beauty Inside and Out. “I started to think about my grandmother’s formulation and I thought to myself…if I could get my grandmothers’ formulation to do exactly what it did for my skin, then I might be on to something,” she says.