Video: New Lupe Fiasco Music Video Stirs Coversation

Lupe Fiasco is at it again – and this time he’s using his lyrics to send a message out to society. Depending on where you stand, the term “bad bitch” may have positive or negative connotations, and the Chicago MC filmed the video for his new single “Bitch Bad” with the sole intention of sparking discussion.

“I just wanted to have a conversation. It was more to just put it out in the world and see what happens,” Lu said of his song and the video.
On the track, which is part of the upcoming Food & Liquor II album, Lupe illustrates two stories. One is of a young boy and the other of a young girl. Both are exposed to the word “bitch” during their childhood. “Bitch bad, woman good, lady better,” the artist sings.

When asked about the song, Lupe said: “I think it’s something that’s very subtle — the idea of it, the ‘bad bitch’ — it’s very subtle but it definitely has some destructive elements to it. It has some troubling elements to it. Especially when you look at who it’s being marketed towards. That’s why we put the children in the video.”

By the time the video reaches the third act, the boy and girl are grown. Both have separate views of the word “bitch.”

“Even if we don’t come to a definition about it, even if we don’t come to an agreement about it … it’s definitely something that I think we should talk about because it’s so prevalent in our culture right now,” Lupe said.

Watch the video below and share your thoughts!