Kanye West Goes On 3-Hour Twitter Rant

Watch the throne, indeed! Kanye West wants to be king of the world, pretty much, as he detailed in an three-hour session on Twitter Wednesday night.   The rapper and hip hop mogul, 34, covered a huge terrain of topics on the microblogging site — including his plans for Donda, his brand-new, far-reaching design company named after his late mother Donda West.

Donda will “pick up where Steve Jobs left off,” West said, referring to the late visionary Apple founder. With 22 divisions of writers, DJs, publicists, designers, musicians, scientists and much more, the company will strive to “make products and experiences that people want and can afford,” West said, “to help simplify and aesthetically improve everything we see hear, touch, taste and feel,” and “dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”