Celebs and Sports Professionals to Participate in American Basketball Association Entertainment League

The American Basketball Association (ABA) and its ABA Classics division today announced that it will launch a new entertainment league this fall featuring entertainers, directors, producers, elected officials, business professionals, ex-NBA, NFL, MLB and collegiate athletes. “There’s no doubt about it, good competitive basketball is a very important pastime for so many professionals in the LA area,” stated Deon Taylor, CEO of Ether Sports Marketing, LLC, and one of the principals in the recently-announced ABA Classics, a celebrity-driven, prize money basketball division of the ABA that will make its debut next summer. “The ABA E League was created to promote sports and entertainment while supporting the growth of ABA E League’s social network which has generated significant player participation and audience attendance.”

“We are very pleased to be a part of the ABA Entertainment League,” stated Joe Newman, ABA CEO, “and we are looking forward to being a part of this exciting new development in professional basketball. The ABA brand now extends to its ABA Classics Division, WABA and ABA Global.”

The ABA E League is fast emerging as the premier entertainment basketball league in Southern California. The long-term goal of the ABA E League is to create opportunities to promote the sports and entertainment experience while expanding upon and cultivating the ABA E League brand and social network. The ABA E League also fills the void arising from the NBA’s withdrawal of its support for what used to be the NBA Entertainment League 2 years ago.

The ABA E League Open Run will commence Saturday, September 10, 2011 at Memorial Park in Santa Monica at 2600 Ocean Park Blvd., Santa Monica CA 90405, at 1pm; the event will run until 4pm. In attendance will be a number of celebrities and sports figures including Bill Bellamy (Actor), Jalen Rose (NBA & Fab Five), Bryon Russell (NBA), Cuttino Mobley (NBA), Olden Polynice (NBA), Chris Spencer (NFL), and Ephraim Salaam (NFL). The event will feature a DJ spinning great music and will showcase the tremendous basketball talent around LA.  The public is invited.