Rihanna Not A Fan Of Product Placement

Rihanna is fed up with music executives placing products into her music videos, because it transforms her work into “ad campaigns”.

The Umbrella hitmaker claims too many singers agree to show off gadgets or designer goods in their videos to boost the budget – and wants to see an end to the money-spinning marketing tactic.

She tells Britain’s NME, “I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song. “With product placement, it becomes this big ad campaign. I just don’t like that. Sometimes we have to (use products in music videos), for whatever political reason, but it’s never my first choice.”


Pictured: Singer Rihanna attends at press conference to promote her latest album ‘Rated R’ at Intercontinental hotel on February 11, 2010 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images).