Beyonce’s perfume is her latest hit with $3 million in sales during first month

Beyonce is catching a whiff of the sweet smell of success.

The singer’s first fragrance, Heat, is burning up the shelves, with $3 million in sales during its first month out, according to People StyleWatch.

That includes 72,000 bottles sold in a single hour when Beyonce made an in-store appearance at Macy’s, where Heat is exclusively sold.

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Pictured: Grammy winning recording artist Beyonce launches her new fragrance ”Heat” at Macy’s Herald Square on February 3, 2010 in New York City. (Photo by Jemal Countess/Getty Images).