Bravado Partners with Rihanna, Mariah Carey, Alicia Keys and Whitney Houston

Bravado, the world’s leading global music merchandising company, has signed superstar artists Rihanna, Mariah Carey, Alicia Keys and Whitney Houston to create merchandise in support of their recent album releases and concert tours. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado.

All four chart-topping superstar divas will be touring in 2010 in support of their respective recent album releases: Mariah Carey’s “Memoirs of an Imperfect Angel,” Rihanna’s “Rated R,” Alicia Keys’ “The Element of Freedom,” and Whitney Houston’s “I Look To You”. Mariah Carey’s tour kicked off with a special concert at Madison Square Garden on New Year’s Eve, and will now travel across the US and Canada and finishes in Las Vegas at the Colosseum at Caesars Palace at the end of February, 2010. Rihanna’s tour is currently being booked, with dates announced in Europe including multiple shows in the UK. Alicia Keys will begin her international “Freedom Tour” on February 28 in Montreal, Canada, while Whitney Houston’s tour will also take her around the world, beginning in February in Japan and ending in Helsinki, Finland in June.

“We’re excited to partner with these exceptional ladies and to help them translate their unique style into innovative merchandise for their fans,” said Bennett.

Rihanna, Mariah Carey, Alicia Keys and Whitney Houston join a star-studded roster of Bravado artists which includes female superstars Lady Gaga, Beyonce, Gwen Stefani, Pink, Tina Turner and Katy Perry, among many others.

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world.

Pictured: *Exclusive Coverage* Mariah Carey and Rihanna attend the launch of VEVO, the world’s premiere destination for premium music video and entertainmentat Skylight Studio on December 8, 2009 in New York City. (Photo by Theo Wargo/Getty Images for VEVO).