McDonald’s inks marketing deal with LeBron James

McDonald’s Corp said it was starting a marketing relationship with National Basketball Association star LeBron James.

The world’s largest hamburger chain said it will kick off the multiyear deal by having James, a six-time NBA all-star with the Cleveland Cavaliers, appear in a remake of a popular television ad the company aired during the 1993 Super Bowl. Terms of the deal were not disclosed.

“LeBron is an all-star, both on the court and in the community,” Neil Golden, McDonald’s USA chief marketing officer, said in a statement.

James will appear with Dwight Howard on CBS in a commercial during the pregame show for this year’s National Football league championship game on February 7. The spot will be an updated version of the now-famous commercial known as “Nothin’ but net,” which featured then-NBA stars Michael Jordan and Larry Bird.

In that spot, Jordan and Bird, both now retired, played a game for Jordan’s Big Mac, where “the first one to miss, watches the other one eat.” It involved making difficult basketball shots the other had to copy.