Wrigley officially drops Chris Brown after conviction

56683624Chewing gum maker Wrigley said on Thursday it had ended a commercial deal with R&B star Chris Brown, following his guilty plea on charges of assaulting former girlfriend and pop star Rihanna.   Brown had been a spokesman for Doublemint gum and his hit song “Forever” was part of Wrigley’s advertising campaign.

Following Brown’s February arrest on suspicion of attacking Rihanna in Los Angeles on the eve of the Grammy Awards, Wrigley said it was “concerned” by the allegations against him.  Maintaining that Brown, 20, deserved due legal process, Wrigley said at the time it was suspending its commercial featuring the singer until the matter was “resolved.”