Victoria’s Secret PINK Creates Competition Among Selected HBCUs

February 22, PINK will track the sales at Victoria’s Secret stores and online of the new HBCU Collegiate product, and the school with the highest sales will win the event. With the help of Tom Joyner and www.blackamericaweb.com, PINK will announce the HBCU each week that has the highest sales. Listeners can tune in every Thursday to the “Tom Joyner Morning Show” starting February 5 – 26 to hear the winner for the previous week’s sales.

This is the largest retail distribution deal ever offered to HBCUs. Richard Dent, chief operating officer of PINK says, “This partnership is symbolic of PINK’s desire to be the most aspirational collegiate brand in America targeted to college age women of ALL ethnicities.” By purchasing HBCU product from the PINK Collegiate Collection, customers will be providing direct support to their favorite HBCU as a portion of proceeds go to the respective university.

The PINK Collegiate Collection initially launched in July of 2008 and includes a variety of co-branded apparel that features the brand iconography of PINK and 36 of the most prestigious universities in America. The apparel, which includes silhouettes that are identical to product offered in campus bookstores, consists of tees, sweats, hoodies, and shorts.

People will also have the ability to utilize the “Nominate your HBCU” function on www.vspink.com to vote for HBCUs which have not yet been added to the PINK Collegiate Collection. The company plans to add the school that receives the most votes to the Holiday 2009 PINK Collegiate Collection.

The assortment of HBCU products that launched in select stores mid-December are also available online (www.victoriassecret.com/pink) and in the catalogue.

Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women. The Victoria’s Secret PINK Collegiate Collection was launched in July 2008 and is an exclusive assortment of collegiate co-branded merchandise that features VS PINK’s highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. Over 30 universities across the country are included in the collection. To see the full list of schools, go to www.vspink.com.

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