Limited Edition of Beats™ by Dr. Dre™ High Style, High Definition Headphones

Monster, the leader in audio/video accessories, Interscope Geffen A&M Chairman Jimmy Iovine, and the Ron Herman Boutique announced today that an exclusive limited edition of Monster’s groundbreaking Beats™ by Dr. Dre™ high definition headphones will be available at fashion trendsetter Ron Herman’s flagship store in Los Angeles beginning December 8, 2008 for a retail price of $699.

The incredibly successful launch of Beats by Dr. Dre followed three years of intense product development. The very difficult challenge included both engineering a completely new type of headphones with unprecedented audio performance, while at the same time creating a brand new visually exciting iconic look that distinguishes the wearer as a person of taste and style. To provide the extreme clarity, deep bass and full power which had been lacking in conventional headphones, Dr. Dre, Jimmy Iovine, and Head Monster Noel Lee, set out to develop a new type of headphones with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. Just as importantly, the style and look of Beats by Dr. Dre needed to be as stunning and groundbreaking as the sound. To help achieve this goal, the world-class design team was led by former Apple designer Robert Brunner.

Noted Ron Herman: “Our Ron Herman boutiques are the quintessential environment where one can experience the unification of fashion, music and culture. Beats By Dr. Dre are more than just headphones, they are a fashion accessory.”

Kevin Lee, VP of Product and Marketing for Monster, noted: “Everyone wears headphones these days, and whether they realize it or not, the style of headphones they choose makes a powerful fashion statement. Until now however, there simply hasn’t been truly great-looking headphones that also offered the very best quality sound possible. It’s the combination of great looks and incredible sound that has made Beats by Dr. Dre such a huge success. Their appeal, in fact, is just as much for their incredible style as for their groundbreaking audio performance. We’re very pleased that a fashion leader like Ron Herman would choose to offer Beats alongside many of the world’s leading fashion clothing brands. We couldn’t think of a more fitting showcase for this incredible combination of music, fashion and culture.”

Special Limited-Edition White Version Exclusively for Ron Herman Boutiques

In addition to the currently available Monster® Beats by Dr. Dre headphones in distinctive black, a specially created limited-edition white version of Beats will be available exclusively to Ron Herman boutique customers. Beats by Dr. Dre headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature a futuristic style as well as newly developed audio technologies for unprecedented state-of-the-art performance with all of today’s portable music devices.

The uniquely stylish look of Beats by Dr. Dre is accented by a wide adjustable headband, plush hinged ear cups and high-quality Monster cable. Beats by Dr. Dre headphones combine new advanced materials, sophisticated construction, extra large speaker drivers, and a powerful digital amplifier to deliver clear vocals, detailed highs, and super deep bass without distortion.

SOURCE DBA Public Relations

PICTURED: Producer Dr. Dre attends the Pussycat Dolls by Robin Antin Fall 2008 fashion show after party during Mercedes-Benz Fashion Week on March 13, 2008 in Santa Monica, California.

(Photo by Jesse Grant/Getty Images for Maui and Sons)