FORBES: The 50 Cent Machine

When it comes to records, 50 Cent knows what it takes to go platinum. But in a mine shaft thousands of feet below the surface of South Africa, he’s got metal, not vinyl, on his mind.

Last May, 50 paid a visit to billionaire mining baron Patrice Motsepe in South Africa. Flanked by select members of their respective entourages, the unlikely duo descended into a subterranean trove of platinum, palladium and iridium, growing like moss on the earth’s warm innards. A spectacular backdrop for a bling-drenched music video, to be sure.


PICTURED: Hip-hop music artist 50 Cent of G Unit visits MTV’s ‘Mi TRL’ on June 30, 2008 in New York City.

(Photo by Stephen Lovekin/Getty Images)