50 Cent Sues Taco Bell Over Ad Campaign

50 Cent has sued Taco Bell, claiming the fast-food restaurant chain is using his name without permission in advertising that asks him to call himself 99 Cent.

The rapper says in a federal lawsuit filed Wednesday that the Mexican-themed chain features him in a print ad asking him to change his name to 79 Cent, 89 Cent or 99 Cent. His real name is Curtis Jackson.

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PICTURED: Hip-hop music artist 50 Cent of G Unit visits MTV’s ‘Mi TRL’ on June 30, 2008 in New York City.

(Photo by Stephen Lovekin/Getty Images)