Black Ownership Group Announces Launch at Cable Show

When Black Broadcasting Network or BBN launches at the Cable Show 2008, it will be the newest option in black television, offering fresh, popular entertainment programming to a young black audience, across multiple platforms.

In a prepared statement, Yusef Muhammad, the network’s President and a member of the new network’s ownership group said, “BBN is the only network that has a full-time commitment to young black people, because it will deliver programs that are authentic, youthful, original and positive. BBN focuses on subject matter that is important to today’s young audience … a young audience who not only creates popular culture, but maintains it as an integral part of their identity.”

The 24/7, multi-platform network specifically targets black teens during day parts programming and the 18-34 year-old market during prime time. BBN’S content focuses on popular entertainment and offers a variety of eight different programming genres which feature black stars, black athletes, and black casts.

These genres will include the latest in popular music, movies, black college sports, reality shows, comedy, current affairs and various syndicated series, with a Sunday morning lineup of religious programs.
Notable programs include the very funny Rickey Smiley Comedy Hour and coverage of the Angel City Classic, a popular black college sports event!

BBN will also offer exclusive and original series, along with its other programming that will be available 24/7, with selections in HD. Muhammad continued, “Our strongest comparative advantage is that we will be where our audience is … on multiple platforms including linear, VOD, broadband (thebbnonline.com) and mobile.” Mobile is on a subscription basis to iPhones, smartphones (using Windows media) and 3Gp cell phones.

SOURCE Black Broadcasting Network