State Farm(R) and LeBron James Announce Marketing Relationship

State Farm and LeBron James NBA All-Star of the Cleveland Cavaliers have entered into an agreement that will bring two winning brands together. The relationship will focus on efforts targeting the young adult market, and on initiatives that help provide children and young adults with safer, stronger, and better-educated communities.

“State Farm, as the top insurance company in America, is pleased to be teaming up with one of the top players in the NBA,” said Pam El, State Farm marketing vice president. “LeBron’s brand resonates with young people and we are pleased to enter into this relationship with him. Our relationship will be focused on helping connect our State Farm brand and products — particularly our auto and renters insurance — to a young audience in new and relevant ways.”

“State Farm is a great company that shares my values and passion for improving the lives of people all across the country,” said LeBron James. “We both have a common goal — to help kids and strengthen the communities that they live in.” “LeBron and I are very excited to be working with State Farm. LRMR is constantly seeking to align LeBron with premier brands,” said Maverick Carter, CEO of LRMR Innovative Marketing & Branding.

The relationship will be publicly announced at a playground ribbon-cutting in New Orleans on Thursday, February 14, 2008, prior to NBA All-Star Game 2008. The playground is at the St. Bernard Recreation Center in New Orleans, which was devastated by Hurricane Katrina and rebuilt in September 2006. State Farm sponsored the project, which is the first installation of the LeBron James Family Foundation’s national playground initiative.

The program is the latest effort by the Foundation to bring families together and impact their lives in a positive way. State Farm supports thousands of community enhancement efforts all across the country.

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